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I really wanted to love this conference. After all, it had the makings of the ideal design gathering for the Spring of 2010: A top-notch line-up of speakers from the design and business worlds, including some of my heroes, old and new (designer, Stefan Sagmeister; venture capitalist, Fred Wilson; Twitter co-founder, Jack Dorsey); a first-class venue (The Times Center in midtown Manhattan); a focus on the “how” of the creative process rather than the “what;” and all viewed through the lens of trendiest trend site Cool Hunting and the white hot creative consulting firm Behance. Plus the reviews of last year’s 99% were ecstatic.
How could this be anything but spectacular?