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In the second of this three part discussion on emerging trends in design, I discuss Design for Good, the AIGA initiative to activate design-driven social change with Michelle Ronsen of Academy of Art University in San Francisco.

Academy of Art University interview, part 2 from Doug Powell on Vimeo.

The Alabama Design Summit in Birmingham last week brought together designers and local community leaders for a three day workshop to explore the power of design to address complex social problems. The designers each represented local AIGA chapters from around the country and were attending the Summit as part of a new AIGA program called Design for Good which will officially launch in October at the AIGA Pivot conference in Phoenix. Design for Good will activate the members of AIGA as catalysts for social change by linking them to a national network of tools and resources.

Thanks to my friends Wendy Ruyle and Diana Lillicrap at 5by5 Design for inviting me to guest-blog on their site—check out my post here for more on Birmingham and Design for Good. And for more from Birmingham, here’s a link to the Flickr site for the Summit.

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