I originally met designer Michele Ronsen at the AIGA Business Perspectives for Creative Leaders program in 2007 when the program was still in its original home at Harvard Business School (now at Yale School of Management). We hit it off back then and have continued an ongoing dialogue about various design-related issues. Last spring, while on a visit to San Francisco, I stopped by the Academy of Art University (where Michele teaches in the graduate design program) to discuss the emerging trend of design-driven social change. This video is part 1 in a 3-part series.