Covering a remarkably diverse body of work from his decade+ design career, Peter Buchanan-Smith discussed the many personal connections and inspirations—positive and negative—at the roots of his work Tuesday evening at the Walker Art Center/AIGA Minnesota Insights lecture series. The Toronto native who currently lives and works in New York City openly discussed his recent divorce and the subsequent life transition that has fueled his current project: Best Made Co., a small design and manufacturing operation that specializes in axes. The beautifully designed and constructed objects provided a fitting backdrop—and rich metaphor—for his presentation.
Buchanan-Smith has found prominence in the design world through his work as design director for the now-defunct PAPER magazine, as well as designing the Maira Kalman-illustrated Elements of Style. He also created the brilliant Wilco Book and the resonant packaging for Wilco’s Ghost is Born CD. But it was the story of Best Made Co. that took this presentation out of the realm of the standard portfolio slide show. Partnering with his childhood buddy Graeme Cameron, Buchanan-Smith admitted to plunging into the Best Made venture with no business plan, drawing a parallel to the experience of starting a rock band, “you really need to follow that momentum before you stop and figure out where you want it to go.”
I think there is an important lesson here for designers considering an entrepreneurial venture, and it ties into the discussion of business planning that has been an ongoing theme of this blog. Yes, there is a time when serious planning is critical, but it’s also important not to interrupt that surge of creativity and energy that happens at the onset of any business idea.
As Buchanan-Smith told the almost-full house at the Walker, “the axes are flying out the door.”
Incidentally, the Walker does a great job of sharing all of their content, and this lecture will be posted to their design page soon. Check here to view all of the Insights lectures.