There seems to be an endless stream of news stories and blog posts about how eBooks like the Amazon Kindle will revolutionize reading and writing (here’s one from the Wall Street Journal). In keeping with one of the themes of this blog—upheaval and uncertainty breed opportunity and innovation—it’s not surprising that I’ve been coming across examples of some really cool new thinking in the publishing industry. My post a few weeks back about MagCloud, the magazine micro-printer is one example, and Fast Company has a couple other interesting stories in their May issue.
HarperStudio is a new spin-off of publisher Harper Collins that audaciously will offer authors a 50/50 cut of the profits on sales of their book. They will accomplish this by shaking up the publishing business model—instead of pushing out as many books as possible, HS will only publish two books a year, choosing instead to offer a multimedia platform of exposure for their stable of authors, including blogs, DVDs and eBooks with the intent of building readership in a new way.
In another intriguing story, Scholastic sold 2.5 million copies (and the movie rights) to The 39 Clues, a children’s story that strings through 10 books, an online game, and trading cards.
The key to these surprising successes seems to be that publishers are beginning to think of the book as part of a broad, multi-faceted experience for their readers. I see this approach syncing up with tactics being applied by the social media marketers profiled on Merge—like Ria Sharon, who is creating “live” online events like her recent Pajama Party to augment and fuel the conventional online experience of MyMommyManual.com (check back soon for Part 2 of my conversation with Ria).
Publishing is clearly an industry that is desperately trying to redefine itself, and with our strong historical connection to the print world, this seems like a natural area for communication designers to play a valuable role.
In a related note…
I noticed a posting on the NY Times Gadgetwise blog about Amazon acquiring Stanza, the iPhone eBook app. This dovetails with my recent conversation with Terry Anderson about iPhone app development in which Terry commented that we will begin to see the big players in technology, media, and gaming (with their big marketing budgets) entering the iPhone app market soon. I would indeed call Amazon a big player. It will be interesting to see Amazon’s strategy for this acquisition—are they interested in catching a ride on the iPhone wave, or squashing it like a bug?
Follow up to an earlier post
Last month I wrote about Hilary Cottham and her groundbreaking London firm, Participle (post 3/20/09), and yesterday I found this post on the Frog Design blog DesignMind that highlights one of the signature Participle projects. Ironically, it’s a project that has a lot of synergy with the original Type1Tools products that Lisa and I created (the predecessor to HealthSimple).