For most designers and creative thinkers, the idea of writing a formal business plan is about as exciting as root canal. I believe this resistance to doing the “heavy lifting” is a big reason why designers struggle to move their entrepreneurial business ideas forward—I know it was a huge task for Lisa and me to hunker down and write our first business plan for HealthSimple.
Ironically—and not surprisingly—that business plan became one of the most valuable tools we had as we grew the business. A detailed and thorough business plan will contain the answers to many questions you will encounter on the journey to grow your business. And of course, business plans are the “language” that is spoken by the business community—the many advisors, collaborators, and funders you will depend on.
I will be using this blog as a repository for great resources on business plan writing. The problem is, most of the resources out there really stink—they’re confusing, redundant, overly detailed (or not detailed enough), and just plain ugly!!!
One exception that I’ve found is the blog written by Guy Kawasaki. Guy is a venture capitalist and one of the original Apple employees in the mid-80’s. He’s become a guru in the world of entrepreneurship and has written many books on the subject. He’s direct, fresh, and inspiring.
More on business plans to come, but in the meantime, check out this post on Guy Kawasaki’s blog .
Please send me your links to great business plan resources.